The first vending machine that reduces obesity in kids.
CHALLENGE: Nearly 1 in 5 British children is obese by the end of primary school. The main issue? School vending machines that offer cheap unhealthy snacks. How do we discourage children from using them?
Britain's couch potato children are now among the fattest in Europe - DAILY MAIL
Ban unhealthy school vending machines, doctors say - THE GUARDIAN
Parents want vending machine ban - BBC
SOLUTION: Making conventional vending machines look boring by creating a rewarding, interactive alternative. This unique machine will invite children to shake and dance to create their own smoothie.
Never fight over the last slice of Domino's again.
CHALLENGE: Creating a campaign for Domino's pizza to keep building their brand awareness.
INSIGHT: Sharing pizza with friends is one of the best things in life. Period. There comes a time when all this happiness ends - when there is only one slice left. Everyone stares, nobody wants to make a move, but they all want to eat it.
SOLUTION: Engage in a conversation with all the pizza-loving community (basically everyone in the world) by creating a gadget that everyone will talk about.
Festival posters offering a 'preview' of the event.
CHALLENGE: When summer comes, the streets get filled with music festival ads. Endless lists of names and a lot of fillers make them all look the same. How can we make the Convergence Music festival stand out from the crowd?
SOLUTION: Turning the festival adverts into an interactive and fun ‘preview’ of the festival.
Your heartbeats can serve as currency.
CHALLENGE: Powerade was launching a new bottle, and their brand concept was all about self-improvement. We needed to create a new activation to start the conversation.
SOLUTION: Creating a vending machine that didn't accept currency. It only accepted self-improvement. How? By measuring people's heartbeats.
CHALLENGE: Communicate Nokia Lumia phones through photography.
SOLUTION: Create a concept that can show what mobile photography is really about: #byLUMIA.
#byLUMIA is improvisation, is capturing the moment and making it live forever. To launch this concept, we created a manifesto with pictures taken with a Nokia 1020. After it was launched on Youtube, we used these images to create the brand's Instagram account and several Facebook posts. Then, people were invited to send their own #byLUMIA pictures, which were used to make outdoor ads, pop-up galleries in bars, restaurants and even on the street.
Go back in time and space. See the big picture.
CHALLENGE: Wunderman BA’s first multidisciplinary hackathon set a unique challenge - the goal was to create any kind of online solution using solely Instagram and Facebook as a basis. However, there was a catch… it had to be done in 24 hours.
SOLUTION: Pic A Moment, the app allowing you to ‘travel back in time’ and live the world retrospectively. This tool gives you the power to comb through any public image on Instagram and Facebook, providing context for time and place.
Check it out on the iTunes store
Save lives with music.
CHALLENGE: Heart attacks are the number 1 cause of death in the world. Luckily, there is a way to fight back: cardiopulmonary resuscitation (CPR). The problem is that not everyone knows how to do it.
SOLUTION: Teaching it through something people feel every day. Music. Songs at 100 - 113 BPM are perfect to understand what rhythm is the right one when performing CPR. So this will be the center of our campaign.
As storytellers, we like to use every type of media there is. These are some examples of content we created to help us tell a story.